Snapchat ads get young buyers' attention

Huntington Beach Chrysler-Dodge-Jeep-Ram wanted to make waves when the U.S. Open of Surfing came to town last summer. The Southern California dealership's ad team, TurnKey Marketing, decided to get in on the action via Snapchat, the growing messaging app that has a foothold among the industry's youngest customers. TurnKey used Snapchat's filter ...