Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature

Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature

Campaign US
January 27, 2020, 7:19 am
"The car is the focus of our celebrities’ attention," said Barney Goldberg, executive creative director at Hyundai agency INNOCEAN USA, in Huntington Beach, Calif. "It is a product demonstration, but it feels natural, too." The idea came about as it became clear "remote smart parking assist" is a mouthful to promote. As is his practice for ...
ScienceAndTechnology
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