Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature

"The car is the focus of our celebrities’ attention," said Barney Goldberg, executive creative director at Hyundai agency INNOCEAN USA, in Huntington Beach, Calif. "It is a product demonstration, but it feels natural, too." The idea came about as it became clear "remote smart parking assist" is a mouthful to promote. As is his practice for ...